Here's a short portion (prob. not exact wording):
Stewardess on PA System: Your safety cards are located in the back of the seat in front of you.
(Passenger takes it out and starts reading)
PA: Reading the safety card costs $4.
(Passenger quickly returns the safety card and pretends she wasn't reading it)
PA: Reading the safety card and quickly putting it back costs $7.
Yeah that ads been around for a while, and for the ryanair safety card....believe me there is much more to come. I know someone that works in the Dublin Ryanair Headquarters, and as much as this card being a spoof, there will be things inline (NOT regarding safety) put in place to increase revenue, and it will be all the small things that you take for granted that will be chargeable, and they are deadly serious about it. Michael O'Leary did joke about the charging for the toilet and when confronted with it, he said they were joking about it, then it turned out he is deadly serious about it and it has opened up many Ryanair horizons for extra revenue. Its all in the name of getting your ticket price down! Good on em'. I cant see Herb Kelleher or Sir Selios Haji-Ioannou of EasyJet doing this, but it can only be a Michael O'Leary venture.